Huge news: Yesterday, Michael Bloomberg announced that he’ll spend $50 million this year on political campaigning for gun reform. That’s more than the NRA will spend on campaigning against it.
The strategy: To save lives, mobilize moms.
Today, we’re releasing an interview with the supermom in charge: Shannon Watts, head of Moms Demand Action for Gun Sense in America—which is essentially the Mothers Against Drunk Driving of gun violence. She’s a mother of five, a force-of-nature communicator, and the NRA’s worst nightmare.